Email & Print Marketing Materials

CLIENT - Logoworks by HP

Logoworks was a design agency that provided custom designed logos, stationery, websites, and promotional items to small businesses.
Hewlett-Packard acquired Logoworks, updated their name to Logoworks by HP, and developed a free template-based design option: Marketsplash by HP.

MY ROLE - Strategic Marketing Design

As part of the in-house marketing team at Logoworks by HP, I designed direct mail, email, and web campaigns targeted at small businesses. With the development of Marketsplash by HP, I was part of the team that built the brand identity from the ground up. This included creating their logo, brand guidelines, and marketing materials. I was also an asset for the Hewlett-Packard company. I frequently collaborated with other departments and was asked to design flyers, postcards, gift card holders, etc. for special events, and presentations; or to be included inside the box with new HP printers . Each of these design projects required me to stick within HP's very strict brand guidelines.